Continental Specialists Travel Business Plan – Harvard Branch

The Harvard branch of Continental specialists Travel is locate 30km east of the CBD in the busy Harvard flagship store and has only been in operation for 6 weeks and is still very new to the area.

The branch is open from 9:00 a.m. to 5:30 p.m. every day and closes at 6:00 p.m. on Fridays and does not open on weekends. The demographics of clients represented in the suburbs range from low socioeconomic levels to high income.  The two key demographic groups so that characterize the area. Young families with young children and children in elementary school in older. Also older families with young children in their mid to early twenties. A number of new facilities have recently been built to meet the needs of these two groups and for Harvard’s growing population. So including a new child care center for younger families. A new retirement city for the aging population, and a new multi-level mall in Harvard Park consisting of 500 stores.

Continental Specialists Travel Harvard’s dominant ethnic profile is Anglo-Australian with a significant percentage of first-, second-and third-generation Greek and Italian Australians and, more recently. So the profile has broadened to include a growing proportion of new immigrants of Chinese and Vietnamese


Continental Specialists Travel in Harvard branch

The Continental Specialists Travel Harvard branch had been staff by staff from the surrounding branches without prior working conditions consisting of long-term employees with an average of 7 years of experience and short-term staff. All employees have Anglo-Australian backgrounds, except for one of the Greek-source part-time trips. Although the attrition rate within Continental branches is within the average range. There has been a slight increase in revenue over the past 2 months, especially with the younger team members.

Situation analysis of Continental Specialists Travel

Australians are known to be avid specialists travelers, and so it is not uncommon to find that most Australians have live abroad at some point in their lives. So with most specialists traveling abroad for a vacation at least once every three years. -35 years. Category made international trips at least every 1-2 years.

The terrorist attacks of September 11, 2001. cause considerable unrest in the specialists to travel industry. But especially international specialists travel, and within Australia, the effect of this promote an increase in domestic tourism. Specialists Travel insurance sales also increase, and Continental lost a significant loss in the 6 months after September 11 in all of its activities with a 20% decrease in sales.

The collapse of Ansett Airlines greatly affect the domestic tourism market as so it reduce the capacity of the domestic aviation industry, causing a loss of confidence in domestic airlines.

The war in Afghanistan and the bombing of Bali, the 2004 Asian tsunami led to a further decline in international specialists’ travel. But especially the fact that the Asian region was one of the top tourist destinations for Australian travelers. Australia’s confidence in overseas specialist travel is expect to recover very slowly given these events. Which make it very difficult for specialists travel agents to reach their sales targets and still promote growth.

part-time specialists travel employees in Continental Specialists Travel

The profile of the staff within the Continental Specialists Travel Harvard branch needs to be strengthened. As the teams have not work together before. The staffing mix should reflect the culture and demographics of Harvard. Where the majority of the population is of Italian, Greek, Chinese, and Vietnamese descent. Currently, all employees are Anglo-Australian, with the exception of one of the part-time specialists travels employees of Greek origin. Although the attrition rate within Continental branches is below average.  There has been a slight increase in revenue over the past 2 months, especially with the younger team members. Recent satisfaction surveys indicate an employee satisfaction level of 65% and employees of 54%.

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